Storage meets solar 2.0 webinar

By: Thomas Doering, Senior Policy Analyst

The webinar organised by SolarPower Europe together with EuPD Research & IBESA provided up to date insights on the drivers and motivation for German customers to combine solar & storage systems.

The presentation covered residential customers with system sizes from 3 to 40 kWp as well as commercial and industrial customers with system sizes from 30 to 250 kWp. Focus was laid on the criteria customers have when selecting a storage brand, understanding the customers' needs and on marketing strategies.

Key conclusions of the webinar were:

  • Business and industry customers find the recommendation of the installer most important when choosing a storage brand
  • End customers are mostly interested in additional electricity services (via their solar & storage systems); however, often think that they lack transparency
  • For end customers, who chose a storage brand distinctly offering electricity services, these products were crucial for their decision
  • Advertisement of storage companies was perceived by end customers, leading many of them to further research

Keep an eye out on our Twitter or LinkedIn page to hear about more SolarPower Webinars and gain insight from experts from emerging technology to market development and beyond!

(Photo Credit: Sonnen GmbH)