BRUSSELS, Belgium (Tuesday 31 March 2025): The ‘Be Part of a Bright Today’ campaign is a new digital initiative showcasing how solar energy is delivering for Europe.
Solar powers the equivalent of half of all European homes today. Together with energy storage, solar power is lowering energy bills, while supporting farmers, communities, and local and national economies.
The campaign shines a light on the benefits of solar, using images and videos to share facts and figures about solar’s important role in our lives – from energy security to grid stability, to land-use and biodiversity. The campaign shares information like an everyday conversation, inviting participants to hear the benefits of solar and ‘pass it on.’
Walburga Hemetsberger, CEO of SolarPower Europe, (she/her) said, “The energy transition isn’t just panels and turbines, it’s hearts and minds. With this first campaign of its kind for the sector, we want to reach people who are less familiar with solar and storage and show them: solar is for you and for your community, it’s for everyone.”
The ‘Be part of a bright today’* campaign is translated into 6 languages (EN, DE, ES, IT, FR, PL). It is shared across Europe by our campaign partners: Solar Ireland, Solar Energy UK, UNEF (ES), SER (FR), Italia Solare, BNE (DE), and the Polish Photovoltaic Association. The campaign is supported by our sponsors: EDP, Iberdrola, Lightsource bp, RWE, Statkraft, and SMA.
Discover more about the campaign on the official websites:
- (EN, ES, FR, IT, PL) https://abright.today/
- (DE) https://abrighttoday.de/
Notes
The title of the campaign is available in its six languages:
DE – ‘Sonnige Aussichten für alle’
ES – ‘forma parte de un presente más brillante’
IT – ‘accendi le tue giornate’
FR – ‘pour un présent radieux’
PL – ‘jaśniejsze dziś zaczyna się od słońca’
contact@abright.today
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