This year’s awards ceremony took place at the Associations World Congress in Hamburg, Germany, organised by the Association of Association Executives.
The Solar For Europe campaign was led by SolarPower Europe to shine a light on solar energy at the beginning of the new EU mandate in 2024. Through a bright social media campaign, engaging podcast series with high-level guests, an inspiring solar magazine, and a stunt that brought the sun to Brussels, SolarPower Europe gained visibility and established itself as a leading trade association among new and returning EU policymakers.
“We are honoured to receive the Effective Voice of the Year award for our Solar for Europe campaign. This recognition reflects the strength of our collective efforts to place solar energy at the centre of the EU’s new mandate. Thanks to the expertise and unwavering support of our members, we've succeeded in amplifying the voice of solar at the highest level—securing its role as a pillar of the Clean Industrial Deal.”
Deputy CEO
The Solar For Europe campaign included a podcast series featuring four special interview episodes with MEPs from the previous mandate; The Sun Times – a solar magazine highlighting inspiring solar stories from across Europe; bringing the sun to Brussels with a sunny installation at the European Parliament.
The judges said: “This is a very well-planned campaign with striking visuals and notable success factors. We commend the great message and creative idea that was delivered in a fun and engaging way, which we note is particularly challenging to achieve in policy and advocacy activities.”
The judges highlighted the very interesting and innovative approach to advocacy, describing the campaign as very powerful and full of good ideas that effectively supported the organisation's mission.
The Sun Times: A SolarPower Europe Magazine
Read here
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